![]() You can sometimes bring out that “hidden” letter by using a different color to accentuate it. A letter P, for instance, is really just a line with a small letter D at the top. Sometimes one letter hides the outline of another letter within its shape. Image Credit: Toramichan Variations in color You can choose between making each letter a different color to emphasis one over the other, or simply make both letters the same color to create one solid lettermark. One of the easiest ways to create logos with letters is to find two characters which can share the same stroke line-most likely a vertical stroke. But if your letters are too plain-looking, they’ll fail to make a visual impact on the audience.įortunately, we’ve rounded up our favorite techniques for creating two-letter logos to help you out. Make your letter-based logos (commonly called lettermarks or ligatures) look too much like conventional “pictures,” and they lose their ability to communicate a direct message. Though it has unique advantages compared to other logo design styles, using a combination of typography as a visual component can be a tough tightrope to walk, especially when you want it to represent your entire brand. But it also makes them very tricky to work with. This makes them especially popular when it comes to the look of a company’s logo just a couple letters can convey a world of meaning. They deliver a direct message to the reader, but they’re also visual elements that can vary in color, shape and personality. ![]() They’re the building blocks of our entire system of written communication, but when you get right down to it, they’re really just pictures.
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